Developing and Enhancing Assertiveness | The Bushey Perspective

Developing and Enhancing Assertiveness

Introduction

Assertiveness is a fundamental skill for individuals in roles that require immediate guidance, especially in tactical and emergency scenarios. This ability is crucial for effectiveness in situations such as the first law enforcement officer arriving at an active shooter incident, an officer intervening when a partner is about to use unnecessary force, a public safety or military leader facing a rapidly changing tactical scenario, or a responder at a crime scene where suspects are fleeing. In each of these cases, the person in charge must exercise assertiveness to control, contain, or prevent the escalation of a serious incident.

Learning Assertiveness Through Practice

Assertiveness, like many other skills, is learned through repetition and action. Similar to learning to walk, talk, or write, developing assertiveness requires practicing and verbalizing assertive behaviors in real situations. Individuals become more proficient by repeatedly responding when the need arises, and their skills improve as their experience grows. Moving from calm environments to moments of sudden chaos illustrates the importance of strong assertive skills.

Assertiveness can be challenging for some because immediately demanding behavior, often accompanied by a loud voice, is contrary to typical human interaction. Many people may never encounter situations requiring such conduct, especially those outside professions like the military or law enforcement, where assertiveness is more frequently necessary.

Suitability for Roles Requiring Strong Assertiveness

Based on years of experience and numerous critical situations, it is clear that individuals who are timid by nature and unable to develop strong assertive skills should not be placed in positions where decisive assertiveness may be required. This observation is not a negative reflection on those individuals; rather, it recognizes that not everyone is suited for every task.

The Consequences of Insufficient Assertiveness

The necessity for public safety and military personnel to develop strong and appropriate assertiveness skills becomes evident when considering past incidents that ended poorly due to a lack of assertiveness at critical moments. Notable examples include school and mass shooting events, where the failure to take immediate control resulted in fatalities. There have been numerous occasions where first responders failed to act assertively and provide the guidance needed to stop criminal activity and apprehend suspects. I have many sad recollections of Instances where responding units waited for a supervisor before establishing a perimeter, often enabling suspects to escape.

Training and Demonstration of Assertiveness Skills

Live action and reality police shows, though entertaining and sometimes educational, often display poor tactics. Watching body-worn camera footage of officers shouting for help without providing coordinating instructions highlights the importance of clear guidance. Officers may rush into incidents without direction about tactical situations or escape routes. Despite the stress and anxiety present, law enforcement and military personnel must possess the skills for self-control and effectiveness amid chaos. Training should ensure that calls for assistance include clear and helpful information.

Experience has shown that classroom and briefing sessions rarely include real demonstrations of assertiveness in realistic environments. In addition to classroom lessons, techniques that allow personnel to develop and strengthen assertiveness skills in controlled settings are beneficial, as mistakes can be made without embarrassment.

Assertiveness and Confidence in Interview or Conference Settings

In interview or conference settings, students are brought into a room with mannequins, guided to select one, and directed to make a presentation or answer a hypothetical question. With each interaction, their skills and confidence improve, and sessions are repeated for command or supervisory personnel or those aspiring to promotion. Every exercise session demonstrates significant growth in assertiveness and confidence.

Assertiveness in Tactical Field Situations

For tactical field situations, students are taken to remote areas and presented with realistic scenarios to practice giving guidance. Scenarios may include verbalizing instructions as the first unit at an officer-involved shooting, responding to a downed aircraft in a business district, commanding during a violent demonstration, facing an armored column as an infantry leader, or confronting a superior giving inappropriate guidance. The focus is on assertiveness, clear thinking, and command presence. Skills improve with each practice session, similar to command post exercises.

Summary

There have been many instances where supervisors or command officers have failed in situations requiring immediate assertiveness, sometimes with unfortunate consequences. Individuals should demonstrate assertiveness skills before being promoted to positions where such abilities may be needed. Self-assurance or assurances from others are not enough; promotional processes should include a graded demonstration of assertiveness skills. The stakes are too high to place someone without these skills in roles where assertiveness may be required.

Author

  • Portrait of Keith Bushey, Consultant and Contributor at Embassy Consulting Services, in a business setting, wearing a navy suit and red tie, emphasizing leadership and expertise in law enforcement and organizational excellence.
    Consultant & Contributor

    Keith Bushey, Consultant & Contributor at Embassy Consulting Services, brings over 40 years of distinguished law enforcement leadership across California and beyond. A retired LAPD Commander, San Bernardino County Sheriff’s Deputy Chief, and USMC Reserve Colonel, he has also served as a Los Angeles County Deputy Sheriff, California Deputy Game Warden, and Marshal of San Bernardino County. With real-world insight forged in the field, Keith authors practical leadership writings and delivers high-impact training nationwide and internationally, emphasizing lessons from experience—“It’s good to learn from mistakes, especially someone else’s.” Passionate about strengthening public safety culture, he lectures to law enforcement and military audiences, helping leaders elevate teams, shape organizational excellence, and extend positive influence into families and communities.

    Everything he publishes is intended to be shared—attribution is appreciated but not required—reflecting his commitment to helping the profession grow stronger. To honor Keith’s style, we publish his work as he writes it: candid, practical, and unvarnished.

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